New hair care products for men

With his first salon formula range of hair care and styling products for men available exclusively at Asda, Andrew Barton explains how guys can keep their locks in tip-top condition.

• Avoid cheap shampoos with high detergent levels as they can strip the scalp of essential moisture. This will leave it feeling itchy, and it will get oilier quicker.
• It’s worth spending a little more for better quality ingredients that will boost the hair and not just wash it. The vitamin-enriched ingredients in Andrew Barton products are concentrated, so a little goes along way.
• To remove styling product from your hair or give your hair and scalp a bit of a boost, try leaving the shampoo lather in your hair for an extra minute. This will allow the absorption of the active ingredients into each hair follicle.
• At the office, when your hair needs a bit of a pick-me-up, give it a blast from the hand dryer in the toilets and keep a tub of Andrew Barton Under Control Wax close at hand to refresh your look.
• Having regular haircuts every four weeks is the best way to keep your hair looking in good shape. A man’s hair grows a little quicker than a woman’s, so needs a bit more regular care and attention.

The Andrew Barton For Men Collection is available exclusively in Asda stores nationwide. The range is made up of (from right) Body Build Hair Thickening Shampoo, £3.96 (300ml), All in One Hair and Body Wash, £2.96 (250ml), Ultimate Cleanse Product Removing Shampoo, £3.96 (300ml), Messed Up Rough Matte Paste, £4.96 (100ml), Under Control Glossy Control Wax, £4.96 (100ml) and The Fixer Super Hold Gel, £278 (150ml).

Click here for hair care products from Asda